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Commercials

How to Train Your Dragon

Channel ident -

​Paramount's brief was to achieve high profile coverage for their new movie release over the launch weekend. We created three distinctly memorable integrated  channel idents. Each one depicting a very hot and high flying Cartoon Network logo. With a prominent 'to win' tag in flight, viewers checked out an extensive online site, with flame grilled prizes, great film content and a Fry By game.

Please check out the site visuals I have showcased within my digital area.​

 

Adidas...

...wanted to align with Cartoon Network during their acclaimed Impossible is Nothing campaign. They asked if we could come up with an impossible scenario to  feature David Beckham. We animated him, I flew to Madrid where I recorded his line, then we hooked him up with a spooky castle, a highly dubious disguise and a famous super sleuth dog -plus gang. We also then paparazzi-ed the affair creating a TV interview with Scooby-Doo himself around his England star experience.

TOP CAT  - Vertigo Films Movie release

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I make an awful lot of web-drives. This is a classic example, cut with film footage and using after-effects. The accompanying website included characters / story info, links, film release details and a cheeky game. Users could play my 'wind-up' Officer Dibble game. Using the iconic alley phone, with a montage of clips of Officer Dibble's reactions and sound-bites from the film. If viewers could make Officer Dibble blow his top they could enter the competition.  



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LEGO City
Bronze Winner  - Promax 2013
Best sponsorship

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LEGO City asked us to support their new range of heroic merchandise with a tied in sponsorship block. Their brief was to encapsulate Everyday Heroes. We matched our everyday heroes in programming with theirs and created 4 sponsorship billboard . The 10 second spots humorously portray the lengths the LEGO City characters will go to over and above the call of duty. this ident focuses on Elite cops.
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Ben 10 Ultimate Challenge -

The online Game Show



Whilst most campaigns I have worked on have had  on air and online elements, I often produce campaigns that do more. This particular project was created with huge online  support and a host of other complex and coordinated offerings to give prominence to Bandai's new Ben 10 Ultimate Alien toy range by emulating a live action game show around Ben 10, online and in TV commercial spots. It tapped into the true fans and hit the mark.

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This went live across 16 territories. Four of these were tailored to be non commercial and simply support the Ben 10 series.



The campaign elements were.



  • 1 x promo featuring URL
  • 2 x Retailer Sponsorship spots to drive in-   store to buy.
  • 2 x donut Web-drives featuring different products.
  • A CTA ticker message that played out during the actual TV game-show, the message to 'take the challenge' online.
  • Website and rich media banners, as well as integrated Hero spots, within the programming elements.
  • Some territories, used the elements for further print messages.

You can check out the website visuals on the digital page, but for here and now, you can view one of the web-drive spot  and I've included the promo too.



 

Idents  -  Channel

Idents - Sponsorship

Web-Drives 

Integrated campaigns

Ben 10 Game Show PROMO

Bandai Ben 10 Game Show Product Web-drive

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